"Educational" apps for babies: false advertising or do they really help?

What do you think about the claims in this article that “educational” apps for babies aren’t so educational after all?
http://www.huffingtonpost.com/2013/08/07/apps-for-babies_n_3721886.html
Do you use baby apps with your little one? If so, have you noticed that they’ve made a difference in your child’s language skills?