iPads for newborns?

Board Certified Pediatrician
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iPads for newborns?

Have you seen the new Fisher-Price iPad apptivity seat? It has some moms’ groups in an uproar, and rightfully so! Marketed from Newborn to Toddler this product flies in the face of the American Academy of Pediatrics recommendation against any screen time prior to age two. The screen is positioned directly above the reclining chair literally imposing itself on the child. Stimuli like this force the child to gaze at the screen, effectively holding them hostage to the bright light and movement before them.
http://www.amazon.com/Fisher-Price-Ipad-Apptivity-Seat-Newborn-to-Toddler/dp/B00EL4NI5U/ref=sr_1_2?ie=UTF8&qid=1387301092&sr=8-2&keywords=iPad+bouncy+seat
My recommendation is to skip this product! For more information on screen time recommendations for infants and toddlers see our A-Z Article which is linked below.
http://www.amazon.com/Fisher-Price-Ipad-Apptivity-Seat-Newborn-to-Toddler/dp/B00EL4NI5U/ref=sr_1_2?ie=UTF8&qid=1387301092&sr=8-2&keywords=iPad+bouncy+seat
I’d love to hear from Bundoo families about what you think!

Comments

  1. I don’t think new parents are educated enough on screen time, and these types of products send the wrong message. Consumers trust their favorite brands, and if they haven’t received a message about screen time from their doctor, a friend, or the media, they may not think twice about whether it’s healthy. I hope parents realize that while products pass safety testing, they don’t always pass the pediatrics test!

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  2. Amen!! Next up I’ll be placing ipads in utero to educate those little developing fetuses about milestones they should be reaching! I think it’s a wee bit much!

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    1. Ha! Surprised that doesn’t exist.

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  3. This is totally ridiculous! I would agree that this product is unnecessary. People rely so much on iPads/iphones to entertain their children. It bothers me, especially when I see families out to dinner with no interaction b/c their children are too wrapped up with their ipad.

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    1. It has always bothered me to see kids at the table in a restaurant with a Gameboy or any other handheld device. I mean, I had one growing up, but it was left in the car if we every went in somewhere other than our own home. I saw a kid (probably 6 years old) over the weekend leaving a restaurant with his parents. His face was literally glued to the screen, and he couldn’t even look where he was walking. His mom was guiding him through the restaurant. And over the summer, I saw a group of kids (seemed like two families were vacationing together) at a restaurant, and every one of them had some sort of device at the table. It made me a little sad to see. I’m sure my son will have gadgets, but I will certainly limit his screen time. And I won’t say that my son (16.5 months old) doesn’t get any screen time because that would be an outright lie. He does watch some tv (all PBS shows and Jeopardy/Wheel of Fortune sometimes before Daddy comes home) and he loves playing with my phone when he manages to get ahold of it (he mostly chews on it, though). I know what the AAP recommends, but I think as long as you limit the time spent in front of a screen and also engage them in other ways, allowing for lots of physical play, it’s all good. But the ipad apptivity set is overkill, unnecessary, and quite a ridiculous waste of money in my opinion.

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  4. Newborns?! Like they need MORE stimulation than the world around them! And people wonder why their baby has sleep issues. I do feel like new parents have a lot of products thrown at them guaranteed to make their baby smarter or calmer or more likely to become president. It’s hard not to get sucked in. But a little research goes a long way here.
    What I’m finding difficult is avoiding screen time for my 4-month old due to my husband’s TV habits. We mainly have the baby in the dining room/living room area during the day, and whenever he’s home the TV is on. It’s impossible not to see it! She sometimes gets distracted by it, but I’m not placing her in front of it. Is this also considered “screen time?”

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    1. Unfortunately, yes! Even having the TV on in the background is screen time. Like you noticed, children are literally distracted by the screen. It’s so much stimulation at once that they really have trouble looking away. It takes some getting used to, but turning it off is really best for your baby. Actually, it’s pretty good for all of us.

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  5. Oh, this also reminds me of a video that was circulating before I had my son. It was a baby girl (probably no more than 6 or 7 months old (maybe older, but I just remember thinking she was an awfully young baby) looking at a magazine and trying to “swipe” the pages like an ipad. A lot of people commented that it was so cute, but I remember thinking it was awful that she didn’t know how to turn the page of a book (or magazine as was the case), but she was proficient in how to swipe for the next page or picture on an iphone or ipad.

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  6. Ugh I am so disgusted by this its unreal. I hope they are working on a robot that will do basic childcare for you like feeding and changing, maybe then there wouldn’t be a need to pick up your child at all! Besides that literally forcing a baby to become overstimulated is inconceivable to me. We have sunk to new lows as a population it seems. While completing my residency I met a nanny for a very rich family. She brought them actual books one day she had picked up and much like a previous poster said, was shocked they were just poking the book cover. They were about 4 and 5 and had never had a real book that wasn’t a part of their tablets! Seems extreme and hard to believe to me but that is where the majority of children are headed with the onslaught of technology. They were signing out tablets at my daughters preschool…needless to say she didn’t get one.

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    1. Wow. Unbelievable.

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  7. My 5 month old got this as a Christmas gift from family and it reminded me of this article. What will they come up with next?!?!

    http://www.fisher-price.com/en_US/brands/babytoys/products/69586

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